This is an archive of 1996 toy concept work from the personal files of Pamela “Pam” Sweet, an illustrator and character designer. She worked at Hasbro from 1983 to 1992 and designed My Little Pony characters. Her credits also include the Potato Head Kids. This lot comes from her estate and was purchased at auction.
The 15+ pieces document her design work for a toy line called “Filly Fables,” a family of horse figures. It includes:
- A pink “Pamela Sweet concept • design” letterhead sheet from her Newport, RI studio. A handwritten note on grid paper is mounted on it, addressed to “Lisa → Andrew,” and explains the drawings. She notes that she chose styling #C because she thought it would look cuter sitting down than #B.
- Multiple sheets titled “Variations on Styling – Horses – for Filly Fables,” labeled “P. Sweet 5/16/96.” They show four horse styles: A (chunky, pony-like), B (long-necked, tiny hooves, elegant), C (somewhat stocky, larger head, medium proportioned) and D (slightly cartoony, chunky hooves).
- “Horse Family for Filly Fables, Variation #C” sheets showing Dad, Mom, Brother and Sister. Front and side views are included, along with a “views for sculpture” note calling for articulated legs.
- Tracing-paper overlays with additional sketches in blue and red pencil. These include figure studies and small hat/accessory sketches.
- A faxed “Filly Fables Farm Family” concept sheet dated 4-26-1996. It shows a folding gambrel-roof barn playset with cutaway rooms, plus the Dad, Mom, Son and Daughter horses and a comb accessory. A callout notes the head and legs can be jointed for extra play value.
This is a rare behind-the-scenes look at the toy design process, with a named designer, dated work, and a candid personal note explaining her design choices. It will appeal to My Little Pony and Hasbro collectors, toy-design historians, animation and concept art collectors, and horse-themed toy enthusiasts. Detailed photos should be seen for item condition. Pieces are sold as a lot and are not sold separately.
I am always happy to consider any reasonable offer and will combine shipping.
Condition:
Pre-owned, vintage paper ephemera. Consistent with age and storage: mild handling wear, light curl and toning, and slight yellowing on the faxed sheet. A tiny spot is present on one drawing sheet. The tracing-paper overlays are thin and delicate. No tears or heavy staining observed. Handle with care.
Specifics:
- Designer/Artist: Pamela “Pam” Sweet (name and date notations on drawings: “P. Sweet 5/16/96”)
- Subject: “Filly Fables” horse family and Farm Family barn playset concept
- Date: 1996 (drawings dated 5/16/96; fax dated 4-26-1996)
- Type: Concept sketches, character design sheets, tracing-paper overlays, fax concept sheet, handwritten note, designer letterhead
- Media: Pencil, blue and red colored pencil, tracing paper, copy/fax paper, ink on grid paper
- Quantity: 15+ pieces
- Provenance: Estate of Pamela Sweet, acquired at auction
- Origin: United States (Newport, RI)
- Era: 1990s
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