ORIGINAL 1960 MOVIE PRESSBOOK – THE PRIME TIME
Offered here is an original 1960 theatrical pressbook / showmen’s campaign manual for The Prime Time, an obscure early exploitation/teen drama distributed by Essanjay Films, Inc.
This is an authentic period piece produced for movie theater exhibitors and contains extensive advertising and promotional material for the film.
The pressbook includes:
* Original The Prime Time cover
* Cast and production information
* Film synopsis
* Publicity material and newspaper copy
* Suggested advertising layouts
* Multiple ready-to-use newspaper advertisements
* Promotional artwork
* Lobby/display advertising examples
* Radio & TV promotional information
* Theater exploitation ideas
* Campaign planning material
* Available poster and accessory information
* Multiple black-and-white production stills
The film stars Jo Ann LeCompte, Frank Roche, Ray Gronwold, James Brooks and Maria Pavelle, with Karen Black appearing in one of her earliest screen roles — her film debut.
The Prime Time was directed by Gordon Weisenborn and produced by Herschell Gordon Lewis, who would later become one of the most notorious names in American exploitation cinema. The film was shot in Chicago and originally released in 1960.
Condition
Vintage original condition with age-appropriate yellowing, handling wear, folds/creases and edge wear. The pressbook has been folded as originally intended and shows some wear from decades of storage. Please examine all photographs carefully, as the photos are considered part of the description.
This is an original period theater promotional item — NOT a modern reproduction.
A fantastic piece of 1960s exploitation-film history, particularly interesting to collectors of Herschell Gordon Lewis, Karen Black, vintage movie advertising, exploitation cinema and theatrical memorabilia.
Copyright: 1960 Essanjay Films, Inc.
Ships carefully packaged to prevent additional bending or damage.