Over 26 years ago, Chrissie Rucker had a vision: to create a company that specialised in stylish, white homewares, combining the highest quality with affordable prices. She envisioned creating a seamless shopping experience across every channel, from beautiful stores to online, making customers feel wonderfully welcome at every touchpoint.

The White Company believes in making the most of life's simple pleasures - it's the little things that matter. Precious moments of uncomplicated happiness are our constant inspiration, and it is with these in mind that they create collections that are built to last and become an intimate part of our everyday lives.