This product is a 7" vinyl single by Gerry and the Pacemakers, titled "How Do You Do It?", released in 1963 on the Columbia record label. It is a first pressing in black vinyl, featuring a classic pop rock sound that was popular in the 1960s. This iconic single is a must-have for collectors of vintage music memorabilia, showcasing the band's signature vocal style and making it a valuable addition to any music enthusiast's record collection.