These original production drawings feature Toucan Sam, the beloved avian mascot for Kellogg’s Froot Loops cereal.



Transcription of Markings:

History & Biography: These are authentic hand-drawn production drawings used to animate Toucan Sam for television. Introduced in 1963, Toucan Sam was created by Manuel R. Vega and has become one of advertising's most enduring icons. During the 1970s and 80s, his character was famously voiced by Paul Frees, who gave him a sophisticated British accent modeled after actor Ronald Colman. After Frees' death in 1986, the role was taken over by Maurice LaMarche.

The drawings themselves represent different stages of the animation process. The blue pencil lines are often "rough" construction lines used by animators to establish form, while the final graphite lines represent the "clean-up" stage ready for transfer to cels. The sequence numbers (like 13 and 28) were essential for ensuring the bird's famous "Follow your nose!" flight path remained smooth across the screen.

Condition: The drawings are in good vintage condition on standard animation paper. They feature the traditional three-hole "peg" punches at the bottom used for alignment on light tables.

Vintage Cereal Mascots, Kellogg’s Advertising, Froot Loops Art, Toucan Sam Drawing, Animation Production Art, Hand Drawn, 1980s Commercials, Retro Cereal Box, Animation Sequence, Paul Frees, Maurice LaMarche, Cereal Collectibles.


















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oucan Sam is the cartoon toucan mascot for Froot Loops breakfast cereal. The character has been featured in advertising since 1963. He exhibits the ability to smell Froot Loops from great distances and invariably locates a concealed bowl of the cereal while intoning, "Follow your nose! It always knows!", sometimes followed by "The flavour of fruit! Wherever it grows!" Another version of this phrase in a string of commercials in the late 2000s presents the character at the end of the commercials saying "Just follow your nose!", followed by his nephews retorting, "For the fruity taste that shows!"
History

Toucan Sam became the mascot for Froot Loops cereal in 1963.[1] Manuel R. Vega created the cartoon character and originally voiced by Mel Blanc, using an ordinary American accent. Blanc's original commercials were noted for their use of Pig Latin (referring to the cereal as OOT-fray OOPS-lay).[2][3] The ad agency later decided to switch to the British accent more commonly associated with the character. They then employed Paul Frees to do what is, in effect, an imitation of Ronald Colman.[2][3] After the death of Paul Frees, Toucan Sam's voice was performed by Maurice LaMarche (1986–2021),[3] then Matthew Curtis for a single spot in 2020. In July 2021, Toucan Sam was re-designed and re-cast as a friendly and wise British accented voice - a role filled by voice actor Colin Cassidy.[4]

Toucan Sam had a cousin named Arty Artin featured in a few commercials.[citation needed]

Animation of the commercials was created by several animation companies including Thumbnail Spots; this impacted the character growth over the years.[citation needed]

Although his nose originally had two pink stripes, during the 1970s it became a tradition that each stripe on his nose represented one of the colours of the pieces in the cereal. The additions of new colours have made this colour scheme no longer accurate. There are now six colours of this cereal. The first new colour was green, which was introduced in 1991, then purple in 1994, and blue in 1996.

The colours, perhaps, represent different flavours present in the cereal, but each colour has the same flavour.[5]
Maya Archaeology Initiative

The Maya Archaeology Initiative (MAI) is a project of the World Free Press Institute (WFPI). In June 2010, WFPI submitted a trademark application with the U.S. Patent and Trademark Office for the MAI logo, a profile of a toucan with a Mayan temple in the background, both encircled by yellow/green light. It was published on 15 March 2011.[6]

Kellogg's (owner of the Toucan Sam logo) objected because the two logos are too similar. That caused a long argument, which ended on 15 November 2011 with an announcement that Kellogg's and the MAI were forming a charitable partnership.[7]
Recent commercials

Since 1994, Toucan Sam has been joined onscreen by his nephews Puey, Susey, and Louis, though they are never actually referred to by name.[citation needed] The nephews are voiced by two notable voiceover artists: Frank Welker and Jim Cummings.[citation needed] In recent commercials, Toucan Sam's three nephews have joined him in opposition to many practical Froot Loop-loving enemies through a series of integrated commercials (each of them as well as appropriately advertise the cereal itself).[citation needed]

The Toucan Sam campaign was produced by Pepper Films, Inc. until 2013 when Kellogg's transitioned the Froot Loops brand to CGI with animation company Nathan Love.[8] Toucan Sam is currently voiced by Colin Cassidy.

In 2020, Toucan Sam was redesigned. Intended to be more simplistic and contemporary, the new design received negative reactions, with many detractors criticizing the human-like mouth as unrealistic.[9] Due to this backlash, Toucan Sam was redesigned again in 2021, retaining his original look in a brighter blue with red, orange, green, and purple stripes on his nose, while having a more solid appearance instead of a feathery texture. During this redesign, a Froot Loops YouTube channel was created.[10]
Health concerns and legal status across countries

Toucan Sam, as well as other mascots featured in products targeted to children (such as Chester Cheetah and fellow Kellogg’s mascot, Tony the Tiger), has been the subject of controversy in several countries. A study published in the journal Obesity Reviews, suggested familiar media character branding appeared to be "a powerful influence on children's preferences, choices and intake of less healthy foods."[11] Sam and similar mascots, have been banned from being featured in packaging and advertising in countries like Chile, Peru, Argentina and Mexico.[12][13][14][15] A study by a coalition that included Action on Sugar and Children's Food Campaign in the UK, found that 51% of 526 assessed "child-friendly" food and drink products with popular cartoon characters on their packaging were high in sugar, saturated fat, salt and fat, with only 18 healthy products such as fruit, vegetables and water were found to use child-friendly cartoons.[16] Tom Watson of the Labour Party said using playful characters to appeal to children is “grossly irresponsible”,[17] and the Health and Social Care Select Committee issued calls[18] for a blanket ban on ‘brand-generated characters or licensed TV and film characters which are used to promote foods high in fat, sugar or salt."[19][20][21] Consumption of sugar-sweetened drinks dropped 25 percent in the 18 months after Chile adopted these regulations, which also included octagon front-of-package warning labels and a ban on junk food in schools.[22] 

Froot Loops is a sweetened, fruit-flavored breakfast cereal made by WK Kellogg Co for the United States, Canadian, and Caribbean markets and Kellanova for the rest of the world. The brand was solely owned by the original Kellogg Company before it spun off its North American cereal division as WK Kellogg Co in late 2023.[1] The fruit-flavored cereal pieces are ring-shaped, with a variety of bright colors. Although appearing in different colors, every color has the same flavor.[2]
History
Nutritional infoNutritional value per 11⁄3 cup (39 grams)
Energy    627.6 kJ (150.0 kcal)
Carbohydrates
    
34 g (12%)
Sugars    12 g (40%)
Dietary fiber    2 g (10%)
Fat
    
1.5 (3%)
Saturated    0.5 g (2%)
Protein
    
2 g
Vitamins and minerals
    
    
    
    
    
    
    
Other constituents    Quantity
Calories from fat    42 kJ (10 kcal)
Cholesterol    0 mg (0%)
Values may be different outside US market.
†Percentages estimated using US recommendations for adults,[3] except for potassium, which is estimated based on expert recommendation from the National Academies.[4]
Source: Kellogg's

Kellogg's introduced Froot Loops in 1963.[5] Originally, there were only red, orange and yellow loops; green, blue and purple loops were added during the 1990s, with blue being introduced last in 1996. Different production methods are used outside the United States, replacing the artificial colors with fewer colors obtained from plant-based ingredients.[6]
Mascot

Toucan Sam has been the mascot of Froot Loops since its first appearance. Toucan Sam is a blue anthropomorphic toucan; the colors of his bill correspond to the three original Froot Loop colors.[7] He is portrayed as having an uncanny ability to smell Froot Loops from great distances and locates a concealed bowl of the cereal while intoning "Follow my nose! It always knows! The flavor of fruit!"[8] or "Follow my nose! For the fruity taste that shows!"

Toucan Sam was first voiced by voice actor Mel Blanc, with an American accent, and later by Maurice LaMarche, with a British accent.[9]
Varieties

Kellogg's made several varieties of snack foods, including snack bags called Snack Ums. Snack Ums were similar to the cereal but larger. Their slogan was "Super-sized bites with deliciously intense natural fruit flavors" and "Flavor Bursting!"[10] Froot Loops-branding by Kellogg's was also used with the Froot Loops cereal bar,[11] and in 2021 Froot Loops Pop-Tarts.

In 2017, a special Unicorn Froot Loops limited edition was released in the United Kingdom.[12] 

Breakfast cereal is a category of food, including food products, made from processed cereal grains, that are eaten as part of breakfast or as a snack food, primarily in Western societies.

Although warm, cooked cereals like oat meal, maize grits, and wheat farina have the longest history as traditional breakfast foods, branded and ready-to-eat cold cereals (many produced via the process of extrusion) appeared around the late 19th century. These processed, precooked, packaged cereals are most often served in a quick and simple preparation with dairy products, traditionally cow's milk. These modern cereals can also be paired with yoghurt or plant-based milks, or eaten plain. Fruit or nuts are sometimes added, and may enhance the nutritional benefits.

Some companies promote their products for the health benefits that come from eating oat-based and high-fiber cereals. In the United States, cereals are often fortified with vitamins, but can still lack many of the vitamins needed for a healthful breakfast, and so initial marketing focused on making the new products "part of a complete breakfast". A significant proportion of packaged cereals have a high sugar content ("sugar cereals" or even "kids' cereals" in common parlance). These cereals are frequently marketed toward children (in television ads, comic books, etc.) and often feature a cartoon mascot and may contain a toy or prize.

Between 1970 and 1998, the number of different types of breakfast cereals in the United States more than doubled, from about 160 to around 340; as of 2012, there were roughly 5,000 different types (estimate based on the mass customization of online shopping).[1] In this highly competitive market, cereal companies have developed an ever-increasing number of varieties and flavors (some are flavored like dessert or candy). Although many plain wheat-, oat- and corn-based cereals exist, a great many other varieties are highly sweetened, and some brands include freeze-dried fruit as a sweet element. The breakfast cereal industry has gross profit margins of 40–45%,[2] In 2009, market researchers expected the market to grow at a CAGR of 7.4% (in the next 5 years); it has had steady and continued growth throughout its history.[3]
Background

Cereal grains, namely porridge (and especially oatmeal), became an important breakfast component in North America. Barley was a commonly used grain, though other grains and yellow peas could be used. In many modern cultures, porridge is still eaten as a breakfast dish.
Early America

Native Americans had found a way to make ground corn palatable, later called grits (from the Old English word grēot, meaning "gravel").[4] Hominy was another preparation. While this became a staple in the southern U.S., grits never gained popularity in the northern states.[5] Food reformers in the 19th century called for cutting back on excessive meat consumption at breakfast. They explored numerous vegetarian alternatives. Late in the century, the Seventh-day Adventists based in Michigan made these food reforms part of their religion, and non-meat breakfasts were featured in their sanitariums and led to new breakfast cereals.[6]
Cooked oatmeal

Ferdinand Schumacher, a German immigrant, began the cereals revolution in 1854 with a hand oats grinder in the back room of a small store in Akron, Ohio. His German Mills American Oatmeal Company was the nation's first commercial oatmeal manufacturer. He marketed the product locally as a substitute for breakfast pork. Improved production technology (steel cutters, porcelain rollers, improved hullers), combined with an influx of German and Irish immigrants, quickly boosted sales and profits.
A Quaker Oats advertisement circa 1900

In 1877, Schumacher adopted the Quaker symbol, the first registered trademark for a breakfast cereal. The acceptance of "horse food" for human consumption encouraged other entrepreneurs to enter the industry. Henry Parsons Crowell started operations in 1882, and John Robert Stuart in 1885.[7] Crowell cut costs by consolidating every step of the processing—grading, cleaning, hulling, cutting, rolling, packaging, and shipping—in one factory operating at Ravenna, Ohio. Stuart operated mills in Chicago and Cedar Rapids, Iowa. Stuart and Crowell combined in 1885 and initiated a price war. After a fire at his mill in Akron, Schumacher joined Stuart and Crowell to form the Consolidated Oatmeal Company.

The American Cereal Company (Quaker Oats, but see below) created a cereal made from oats in 1877, manufacturing the product in Akron, Ohio.[8] Separately, in 1888, a trust or holding company combined the nation's seven largest mills into the American Cereal Company using the Quaker Oats brand name. By 1900, technology, entrepreneurship, and the "Man in Quaker Garb"—a symbol of plain honesty and reliability—gave Quaker Oats a national market and annual sales of $10 million (equivalent to $380 million today).[9]

Early in the 20th century, the Quaker Oats Company (formed in 1901 to replace the American Cereal Company) ventured into the world market. Schumacher, the innovator; Stuart, the manager and financial leader; and Crowell, the creative merchandiser, advertiser, and promoter, doubled sales every decade. Alexander P. Anderson's steam-pressure method of shooting rice from guns created puffed rice and puffed wheat. Crowell's intensive advertising campaign in the 1920s and 1930s featured promotions with such celebrities as Babe Ruth, Max Baer, and Shirley Temple. Sponsorship of the popular Rin-Tin-Tin and Sergeant Preston of the Yukon radio shows aided the company's expansion during the depression. Meat rationing during World War II boosted annual sales to $90 million (equivalent to $1.6 billion today), and by 1956 sales topped $277 million ($3.2 billion today). By 1964 the firm sold over 200 products, grossed over $500 million ($5.1 billion today), and claimed that eight million people ate Quaker Oats each day. Expansion included the acquisition of Aunt Jemima Mills Company in 1926, which continues as a leading brand of pancake mixes and syrup, the sport drink Gatorade in 1983, and in 1986, the Golden Grain Company, producers of Rice-A-Roni canned lunch food. In 2001, Quaker Oats was itself bought out by PepsiCo.[10]
History

Early developments

The first cold breakfast cereal, Granula (not to be confused with granola), was invented in the United States in 1863 by James Caleb Jackson, operator of Our Home on the Hillside which was later replaced by the Jackson Sanatorium in Dansville, New York. The cereal never became popular, due to the inconvenient necessity of tenderizing the heavy bran and graham nuggets[clarification needed] by soaking them overnight.[11][12][13]

George H. Hoyt created Wheatena circa 1879, during an era when retailers would typically buy cereal (the most popular being cracked wheat, oatmeal, and cerealine) in barrel lots, and scoop it out to sell by the pound to customers. Hoyt, who had found a distinctive process of preparing wheat for cereal, sold his cereal in boxes, offering consumers a more sanitary and consumer-friendly option.[14][15]
Kellogg and Battle Creek, Michigan
1910 Kellogg's Corn Flakes advertisement

Packaged breakfast cereals were considerably more convenient than a product that had to be cooked, and as a result of this convenience (and marketing that emphasized the point), they became popular. Battle Creek, Michigan, was a center both of the Seventh-day Adventist Church and of innovation in the ready-to-eat cereal industry, and indeed, the church had a substantial impact on the development of cereal goods through the person of John Harvey Kellogg (1851–1943). Son of an Adventist factory owner in Battle Creek, Kellogg was encouraged by his church to train in medicine at Bellevue Hospital Medical College in New York City in 1875. After graduating, he became medical superintendent at the Western Health Reform Institute in Battle Creek, established in 1866 by the Adventists to offer their natural remedies for illness. Many wealthy industrialists came to Kellogg's sanitarium for recuperation and rejuvenation.

In Battle Creek sanitarium guests found fresh air, exercise, rest, hydrotherapy, a strict vegetarian diet, and abstinence from alcohol, tobacco, coffee, and tea. (They were accustomed to breakfasts of ham, eggs, sausages, fried potatoes, hot biscuits, hotcakes (pancakes), and coffee.) To supplement the center's vegetarian regimen, Kellogg experimented with granola. Soon afterwards he began to experiment with wheat, resulting in a lighter, flakier product. In 1891 he acquired a patent and then in 1895 he launched the Cornflakes brand, which overnight captured a national market. Soon there were forty rival manufacturers in the Battle Creek area. His brother William K. Kellogg (1860–1951) worked for him for many years until, in 1906, he broke away, bought the rights to Cornflakes, and set up the Kellogg Toasted Corn Flake Company. William Kellogg discarded the health food concept, opting for heavy advertising and commercial taste appeal. Later, his signature on every package became the company trademark.[16][17][18]
Charles W. Post

The second major innovator in the cereal industry was Charles W. Post, a salesman who was admitted to Kellogg's sanitarium as a patient in the late 1800s. While there, he grew deeply impressed with their all-grain diet. Upon his release, he began experimenting with grain products, beginning with an all-grain coffee substitute called Postum. In 1897 (or 1898) he introduced Grape-nuts, the concentrated cereal with a nutty flavor (containing neither grapes nor nuts). Good business sense, determination, and powerful advertising produced a multimillion-dollar fortune for Post in a few years. After his death, his company acquired the Jell-O company in 1925, Baker's Chocolate in 1927, Maxwell House coffee in 1928, and Birdseye frozen foods in 1929. In 1929, the company changed its name to General Foods. In 1985, Philip Morris Tobacco Company bought General Foods for $5.6 billion (equivalent to $16.4 billion today) and merged it with its Kraft division.[19] Because of Kellogg and Post, the city of Battle Creek, Michigan, is nicknamed the "Cereal Capital of the World".[20]
Muesli
Main article: Muesli

Muesli is a breakfast cereal based on uncooked rolled oats, fruit, and nuts. It was developed around 1900 by the Swiss physician Maximilian Bircher-Benner for patients in his hospital.[21] It is available in a packaged dry form such as Alpen or Familia Swiss Müesli, or it can be made fresh.
United Kingdom

In 1902, Force wheat flakes became the first ready-to-eat breakfast cereal introduced into the United Kingdom. The cereal, and the Sunny Jim character, achieved wide success in Britain, at its peak in 1930 selling 12.5 million packages in one year.
National advertising

Kellogg began the breakfast cereal marketing and introduced the first in-box prize in the early 1900s.[22] Quaker Oats entered the market with Puffed Rice and Wheat Berries it had introduced at the 1904 World Fair, with raw grains shot with hot compressed air from tubes, popping up to many times their size.[23] They were marketed as a revolution in food science.[22] In the 1920s, national advertising in magazines and radio broadcasts played a key role in the emergence of the fourth big cereal manufacturer, General Mills. In 1921, James Ford Bell, president of a Minneapolis wheat milling firm, began experimenting with rolled wheat flakes. After tempering, steaming, cracking wheat, and processing it with syrup, sugar, and salt, it was prepared in a pressure cooker for rolling and then dried in an electric oven. By 1925, Wheaties had become the "Breakfast of Champions". In 1928, four milling companies consolidated as the General Mills Company in Minneapolis. The new firm expanded packaged food sales with heavy advertising, including sponsorship of radio programs such as "Skippy", "Jack Armstrong, The All-American Boy", and baseball games. Jack Dempsey, Johnny Weissmuller, and others verified the "Breakfast of Champions" slogan. By 1941 Wheaties had won 12% percent of the cereal market. Experiments with the puffing process produced Kix, a puffed corn cereal, and Cheerios, a puffed oats cereal. Further product innovation and diversification brought total General Mills sales to over $500 million annually (18% in packaged foods) by the early 1950s.[24][25] In 1944 General Foods launched a marketing campaign for Grape Nuts, focusing on nutritional importance of breakfast.[18]
Sugar cereals
Breakfast cereals primarily marketed to children, such as Froot Loops, are commonly brightly colored and high in sugar.

After World War II, the big breakfast cereal companies—now including General Mills, who entered the market in 1924 with Wheaties—increasingly started to target children. The flour was refined to remove fiber, which at the time was considered to undermine digestion and absorption of nutrients, and sugar was added to improve the flavor for children. The new breakfast cereals began to look starkly different from their ancestors. Ranger Joe, the first pre-sweetened breakfast cereal of sugar-coated puffed wheat or rice, was introduced in the US in 1939.[26] Kellogg's Sugar Smacks, created in 1953, had 56% sugar by weight.[27] Different mascots were introduced, such as the Rice Krispies elves[28] and later pop icons like Tony the Tiger and the Trix Rabbit.

A January 2025 study in the American Journal of Preventive Medicine examined cereal purchases from 77,000 American households over nine years alongside Nielsen ratings data on advertising exposure. The study found that ads targeting adults had negligible impact, while those aimed at children strongly correlated with increased purchases of sugary cereals in households with kids. Nine cereals, each with 9 to 12 grams of sugar per serving, dominated the market, accounting for 41% of total cereal bought.[29]
Granola
Main article: granola

In the 1960s, the modern version of granola was invented and popularized. It evolved from a product called Granula (similar to Grape Nuts) to the recognizable modern form involving at a minimum: sweetened toasted oats, but also possibly: dried fruit, puffed rice, nuts or chocolate.
Modern cereal

Over 2016 to 2017, Americans purchased 3.1 billion boxes of cereal, mostly as ready to eat cold cereal.[30] In a $9.8 billion cereal market, cold cereal purchases were 88% of the total (12% for hot cereals), with the overall cereal market declining due to reduced consumption of sugar and dairy products.[30] Kellogg's and General Mills each had 30% of the market share for cold cereals. Honey Nut Cheerios was the leading cold cereal.[30]
Processing of grains

The processing of grains helps to separate the bran and cereal germ, but may remove nutrients, such as B vitamins and dietary fiber.[31] Processing is the modification of a grain or mixture of grains usually taking place in a facility remote from the location where the product is eaten. This distinguishes "breakfast cereals" from foods made from grains modified and cooked in the place where they are eaten.[32]
Nutritional fortification

Breakfast cereals may be fortified with dietary minerals and vitamins. For example, breakfast cereal in Canada may be fortified with specific micronutrient amounts per 100 grams of cereal, including thiamin, (2.0 mg), niacin (4.8 mg), and vitamin B6 (0.6 mg), among others.[33]
Gluten-free cereals

Breakfast cereal companies make gluten-free cereals which are free of any gluten-containing grains. These cereals are targeted for consumers who suffer from gluten-related disorders, such as celiac disease, non-celiac gluten sensitivity and wheat allergy, among others.[34][35] Some companies that produce gluten-free cereals include Kellogg's, General Mills, Nature's Path and Arrowhead Mills.
Warm cereals
Hot oatmeal porridge with sugar and melted butter

Most warm cereals can be classified as porridges, in that they consist of cereal grains which are soaked in hot water, cooked and/or boiled to soften them and make them palatable. Sweeteners, such as brown sugar, honey, or maple syrup, are often added either by the manufacturer, during cooking, or before eating.

Porridge is especially popular in Scotland, Wales, Ireland, and England. Porridge became important in Scotland due to the freezing winters. The Scottish people prefer porridge to be made with only water and salt while other prefer creamier substances to be added. Wales had a perfect climate for cultivating oats making porridge common in Welsh households. Ireland mixes porridge with whiskey as a cure for the common cold while England references the dish to the royal family and their traditions.[36]
Canada

Common hot cereals in parts of Canada include oatmeal, Cream of Wheat (and Cream of Rice) and Red River cereal. These hot cereals are typically served with maple syrup or brown sugar and milk or cream. Yogurt is also added to Red River cereal. Many Canadians also enjoy cereals similar to those in the United States market.
China

In China, porridges such as rice congee, or those made with other ingredients (including corn meal or millet) are often eaten for breakfast. Eating breakfast cereal has become more important in China and specifically Hong Kong due to the increase of work and decrease in time.[37]
Greece

In Greece, cornmeal is poured into boiling milk to create a cereal of a thick consistency which is often served to young children. The cereal production in Greece has recently declined.[38]
Ireland

Oatmeal is a common breakfast in Ireland. Oatmeal and porridge have been consumed in Ireland since the 19th century.[36]
Russia

In Russia, a breakfast is kasha, a porridge of buckwheat (Russian: гречка, romanized: grechka), farina (Russian: манка, romanized: manka), or other grains. Kasha is found throughout much of Eastern Europe including Croatia, with analogous dishes existing in many wealthier, Westernized cuisines of Central Europe, such as Poland and Slovakia, where they are associated primarily with lower socioeconomic status. Russia does not value breakfast cereals as much as other places. Most instances of cereal consumption is due to the desire for weight loss.[39]
South Africa

Pap is a porridge used in a variety of meals eaten throughout the day. In the Afrikaans culture of descendants of Dutch farmers and French Huguenots, it is usually sprinkled with sugar and then eaten with milk; it can be made to a very stiff consistency so that it forms—what could be described as—a softish lumpy crumble (called krummel-pap) or a more creamy porridge consistency (called slap-pap). It is generally made from maize ("mielie") meal and is sold under various brand names. Taystee Wheat is made into a creamy wheat-based porridge. Porridge brands unique to South Africa include Jungle Oats and Bokomo Maltabella (made from malted sorghum).[40] In other parts of Africa it is known as ugali, bota, and banku or "makkau".
United Kingdom

Scotland is famous for its consumption of oats. In Northern Ireland, the company White's has been milling oats in Tandragee since 1841.[41] England has incorporated porridge in their culture for centuries. Many of the different types of porridge were made specially for the royal family including a type of porridge called "pea porridge". This specific dish was made for King Richard II.[36]
Research

Consumption of breakfast cereal is under preliminary research for the potential to improve nutrition and affect chronic diseases.[42][43] Regular breakfast cereal consumption is associated with less risk of being overweight or obese and high-fiber breakfast cereals are associated with a lower risk of diabetes.[42] Fortified breakfast cereals with iron can be an effective option to reduce risk of anemia in children.[44][45]
Gallery

All images show the final preparation of the named (or described) cereal in a bowl with cow's milk and a spoon, unless stated otherwise.

    Golden Grahams
    Golden Grahams
    Crispy corn puffs (Kix)
    Crispy corn puffs (Kix)
    Multigrain cereal (Quaker Life)
    Multigrain cereal (Quaker Life)
    Sweetened corn and oat cereal (Cap'n Crunch)
    Sweetened corn and oat cereal (Cap'n Crunch)
    Chocolate cereal with monster marshmallows (Count Chocula)
    Chocolate cereal with monster marshmallows (Count Chocula)
    Sweetened cereal with honey (Post Honey Ohs!)
    Sweetened cereal with honey (Post Honey Ohs!)
    Frosted Toasted Oat Cereal with Marshmallows (Lucky Charms from General Mills)
    Frosted Toasted Oat Cereal with Marshmallows (Lucky Charms from General Mills)
    Sweetened Puffed Wheat Cereal (Kellogg's Honey Smacks)
    Sweetened Puffed Wheat Cereal (Kellogg's Honey Smacks)
    Sweetened Corn and Oat Cereal (Post Honeycomb)
    Sweetened Corn and Oat Cereal (Post Honeycomb)
    Crunchy, Sweet, Oven-Baked Oat Cereal (Kellogg's Cracklin' Oat Bran)
    Crunchy, Sweet, Oven-Baked Oat Cereal (Kellogg's Cracklin' Oat Bran)
    Cinnamon Toast Crunch
    Cinnamon Toast Crunch
    Whole Grain Wheat and Bran Cereal (Post Bran Flakes)
    Whole Grain Wheat and Bran Cereal (Post Bran Flakes)
    Artificially Strawberry Flavored Sweetened Cereal with Monster Marshmallows (Franken Berry)
    Artificially Strawberry Flavored Sweetened Cereal with Monster Marshmallows (Franken Berry)
    Sweetened Cereal with Oats and Honey (Post Honey Bunches of Oats)
    Sweetened Cereal with Oats and Honey (Post Honey Bunches of Oats)
    Chocolate, Sweetened Rice Cereal (Kellogg's Cocoa Krispies)
    Chocolate, Sweetened Rice Cereal (Kellogg's Cocoa Krispies