CANADA
1935 2¢ MEDALLION 'DENTYNE GUM' AD COVER TORONTO LOCAL DELIVERY
1935 (Jan. 24), Two-Colour Illustrated
Advertising Cover for Dentyne Chewing Gum, Toronto, Ontario Local Drop Letter. Commercial wove envelope featuring
printed corner return "RETURN
TO / CANADIAN CHEWING GUM SALES LTD. / AT POINT OF MAILING" with a
graphic two-colour red and black advertisement depicting an illustrated woman's
portrait beside a package of "DENTYNE
/ CHEWING GUM / 5¢ / KEEPS THE TEETH WHITE". Addressed in typewriting to "Drug Trading Co, / 6 Ontario Street, / TORONTO." Franked at upper right with a single 2¢ brown King George V 1932
Medallion issue, paying the 2¢ local drop letter rate, tied by a boxed
slogan machine cancellation from TORONTO / JAN 24 / 8 30 PM / 1935 / ONT. reading HELP / THE / MUSKOKA HO[SPITAL]
/ FOR CONSUM[PTIVES]. Rough opening along the right margin with light edge
tears, minor peripheral handling creases, and faint soiling; see scan for
condition details.
Mailed
during the mid-1930s definitive period, this commercial illustrated cover
documents consumer brand marketing and wholesale drug distribution within
Toronto. The single 2¢ Medallion issue paid the 2¢ local delivery rate
for letters deposited and delivered within the same postal area. The vivid pictorial design illustrates the Canadian
distribution arm of the American Chicle Company, trading as the Canadian Chewing Gum Sales Ltd.,
promoting Dentyne Chewing Gum
with its prominent red package and oral hygiene tagline. The addressee, the Drug Trading Company on Ontario Street, was Canada's
largest independent retail druggist cooperative wholesale supplier. Processed through the Toronto postal plant on January
24, 1935, the envelope was cancelled with the annual public health slogan
supporting the Muskoka
Hospital for Consumptives sanatorium in Gravenhurst. A
complete 1935 commercial advertising cover pairing two-colour Dentyne Gum
branding with the 2¢ Medallion definitive and Toronto Muskoka Hospital slogan
cancel.
Technical
& Social Commentary
·
Technical
Analysis: Shows a solo
2¢ KGV Medallion issue tied by the Toronto machine slogan cancel supporting the
Muskoka Hospital anti-tuberculosis sanatorium, on two-colour illustrated
advertising stationery.
·
Geopolitical
Context: Captures
Depression-era domestic commercial trade and national public health fundraising
initiatives promoted through Post Office Department postal cancellations.
·
Logistical
Narrative: Mailed
locally within Toronto on January 24, 1935, processed at the central sorting
facility at 8:30 PM, and routed to the Drug Trading Co. warehouse on Ontario
Street.
·
Social/Mercantile
Insights: Documents
consumer confectionery and dental advertising, showing the direct marketing
channel between the manufacturer Canadian Chewing Gum Sales Ltd. and
cooperative wholesale druggists.
Please examine lot scan carefully and please send any questions at least 48 hours before the auction closes. Please note that cover condition usually includes normal wear and tear to cover edges, opening tears and some creases and wrinkles. Only exceptional or extreme condition issues will be mentioned.
Legend:
PS - Postal Stationery
FL - Folded Letter
SFL - Stampless Folded Letter
RPO - Railway Post Office
CDS - Circular Date Stamp
DPO - Dead Post Office
SHIPPING
Shipping is by regular mail $1.99 for Canada and USA and $2.99 for rest of the world. This shipping rate is for up to 3 items. For 4-6 lots it is an additional $1 and for every multiple of 3 lots beyond 6 it will be an additional $1. If a buyer has bought multiple lots he/she may elect to have them sent as multiple shipments by regular mail with each shipment not exceeding $100. Please note that in some cases the shipping may be slightly higher due to the fact that the item is oversize. If it has to be mailed in a 8.5 x 11 size envelope the shipping rate is an additional $1 then the quoted rates. All shipments valued over $100 including shipping will be sent by Registered mail for an additional $12 to the regular mail rate total. The maximum amount per shipment is $500 (including shipping). Any purchases higher than this total amount will be invoiced separately and paid for and shipped separately. Any additional items sent separately will be at a shipping cost calculated on the same basis as the first shipment. Any single item valued at over $250 or multiple items shipped together valued over $700 sent outside of the USA or Canada are to be sent by expedited mail (signature option) exact shipping costs to be determined but please expect it to be in excess of $60. These shipping requirements are not negotiable and are based on the current eBay and Paypal policy which provides no seller protection for fraud or theft above these amounts. For the following countries all shipments valued at over $60 may be sent by Registered mail unless you are a repeat customer. These currently include Mexico, Romania, Russia, China, Brazil, Israel, Turkey Thailand and any other country that the seller at his sole discretion determines to be high risk. Please note that for Registered mail we actually charge significantly below our cost for shipping.
Please note that in an auction items may start at a very low price and may be sold at prices that may considerably exceed the original starting bid. For the purposes of calculation of shipping costs the final cost of the item will be used to calculate the shipping rate and method of shipping NOT the original shipping cost specified in the listing.
INVOICE
Buyers please wait until I send an invoice with the correct shipping cost instead of doing self checkout as this will save me time in making a Paypal request for additional shipping or tax costs.
SHIPPING TIME
All items are sent within 5 business days of receipt of payment. It then takes approximately 1-2 weeks (sometimes longer) for the postal system to make it’s delivery. If you receive a notice from eBay stating that the item has been shipped it may not be correct. Please look at your payment date and add 5 business days and contact us only if your item has not been received 2 weeks from this date.
NOTE TO CANADIAN BUYERS
Note to all Canadians Buyers: Canadian law requires me to charge GST/HST depending on your Province of residence on the total cost of your purchases including shipping. Ontario residents must pay an additional 13% on the cost of the purchased item. Taxes do not apply if your purchases are shipped to an address outside of Canada.
