This is a vintage advertising brochure for the Chicago Coin's Apollo Moon Shot Rifle Gallery. The brochure highlights key features of this arcade machine, designed to "Put Your Profits in Orbit with the Sensational New MOVING SPACE SHIP TARGETS." It details the increased play action with enemy space men targets moving in space, an attractive inset-front non-tip cabinet, and a compact design for little floor space. The brochure emphasizes simple, easy servicing and adjustable 10c-25c play for extended play or replay.
Key features promoted include a flashing space star for extra score or special, weird sounds from outer space with adjustable tone pitch and volume, bursting flashes of light when targets are hit, and spectacular dual black lights for brilliant space effect. The game features 9 targets, including 4 drop targets, 4 moving targets, and 1 flashing star target, with score values varying with shots and a new bonus score. It boasts realistic recoil in the rifle, 20 shots per game, and a tempered score glass. This sales literature was distributed by Trimount Automatic Sales Company in Boston, Massachusetts.
This listing includes the single paper brochure as pictured. It is a piece of historical advertising for vintage arcade machine enthusiasts and collectors of paper ephemera.