J Walter Thompson Advertising Print Ad 1942 Gas Station Service Motor Oil Tires

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GAS

LUBRICATION

MOTOR OIL

BATTERIES

TIRES

-Full-line service

"GAS STATION" is a misnomer

All "gas stations" major in selling gasoline. But they discovered long ago that their business involves servicing all motoring needs. Check-up, lubrication, tire and battery service are all part of the job.

AND SO IT IS WITH ADVERTISING. Complete and effective service includes counsel on all marketing fronts. Research is the fact-finding check-up service. Merchandising is the lubri-cation of marketing. Advertising is the motive power.

recurrent and of ever-changing form. The J. Walter Thompson Company, which has met virtually all problems of research, adver-tising and merchandising in its history, com-bines this unparalleled experience with resourcefulness in meeting today's problems for its clients.

In these three fields, problems are perpetual,

J. WALTER THOMPSON COMPANY

NEW YORK

SEATTLE

CHICAGO

SAN FRANCISCO

LOS ANGELES HOLLYWOOD

MONTREAL TORONTO

LATIN-AMERICAN DIVISION

Also offices in principal world capitals