VALLON® sunglasses are a modern performance eyewear brand that blends classic alpine style with cutting-edge optics, rooted in a deep connection to outdoor history and exploration.

Origins and Inspiration
VALLON was founded in Verbier, Switzerland, by brothers Marcus and Richard, inspired by years of skiing, touring, hiking, and cycling in the Val de Bagnes region. The name “Vallon” comes from the French for “small valley,” reflecting their home base. The brand’s design philosophy draws from traditional high alpine and 1970s movie-inspired styles, paying homage to the past while integrating modern technology. 

Classic Aesthetics Meets Performance
VALLON’s signature styles, like the Heron Glacier and Ski Aviators, echo mountaineering and ski touring eyewear from the 1960s–70s, but are upgraded with V52® lenses for maximum optical clarity and durability. These designs are built for sports and outdoor use, offering UV protection, wind resistance, and dust shielding.

Cultural and Historical Context
The brand’s history is tied to the resurgence of alpine and ski touring eyewear, which had largely disappeared from the market decades ago. Styles like the Heron Glacier bring back the look of classic leather-shielded mountaineering glasses, now with modern fits and advanced optics. The Ski Aviators recall the 70s–80s Hollywood and ski culture, popularized by figures like Robert Redford and Paul Newman.

Mission and Values
VALLON positions itself as a sports eyewear classic — products designed to be worn repeatedly and treasured by future generations.

In Summary
VALLON sunglasses’ history is a fusion of Swiss alpine heritage, retro design influences, and modern performance engineering. They represent a bridge between the functional, history-rich eyewear of the past and the high-tech, style-driven products of today, making them a favorite among explorers, athletes, and outdoor lovers.