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Titel: The Power of Persuasion
Zustand: Neu
Description: "An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."


"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."
--The Globe and Mail

"Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation."
--The Wall Street Journal

"This wonderful book will change the way you think and act in many realms of your life."
--Philip Zimbardo former president, American Psychological Association
Autor: Robert Levine
EAN: 9780471763178
Erscheinungsdatum: 15.02.2006
Breite: 23mm
ISBN: 9780471763178
Produktart: Taschenbuch
Herstellungsland und -region: US
Höhe: 231mm
Länge: 152mm
Gewicht: 340g
Genre: Society & Culture
Produktart: Social & Developmental Psychology
Subtitle: How We're Bought and Sold
Verlag: John Wiley & Sons Inc
Sprache: Englisch

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