The product is a lot of 7 lures, including the Kwikfish K-14 Silent, MagLip, Luhr Jensen, and Poe's & Plano 6101. These lures are all crankbait-style, with a fish-shaped design made of plastic material in a multicolor pattern. The brand Luhr Jensen is known for producing high-quality fishing lures, making this lot a valuable addition to any angler's collection.