Now, kitchen paper towels are an essential item in the kitchen. But I imagine that a long time ago, before kitchen paper even existed, people made frequent use of *sarashi* (bleached cotton cloth). Even today, many people still prefer using sarashi, but with the spread of the convenient tool that is kitchen paper, it had largely fallen out of the spotlight. However, with today’s issues of waste and rising prices, I’ve gradually started to feel reluctant to use paper towels for every little thing. In the midst of that, Takeda Sarashi Factory in Osaka released this *Wazarashi* roll, and I thought, “This is it!” With its finely woven cotton fabric, and optional products that make time in the kitchen more enjoyable, this item can’t help but feel like a new generation. Wipe, wring, wrap Lay down, polish, brew Strain, steam, drain Built around that concept, this is a *wazarashi* roll you can use “sasasa”—quickly and easily—in your everyday life.