- 3X MORE EFFECTIVE AT FIGHTING A ROOT CAUSE OF ORAL HEALTH ISSUES: (Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months continued use.) - ACTIVE PREVENTION 24 HOUR ANTIBACTERIAL PROTECTION: When used 2x daily (every 12 hours) brushing with 4 weeks continued use. - CLINICALLY TESTED: Helps prevent many oral care issues (bad breath, cavities, enamel erosion, tartar, plaque, stains, bacteria on gums). - TARTAR PREVENTION: Toothpaste features a rich, dense foam with high-cleaning microparticles which helps prevent the formation of tartar along the gumline and on teeth. - STRENGTHENS ENAMEL: Helps strengthen, reharden and protect enamel to prevent erosion.