original 1979 Twentieth Century Fox promotional advertising "ad slicks" for the summer theatrical re-release of Star Wars (17x22") ... high-contrast, camera-ready master graphics printed on glossy paper, distributed directly to local newspaper publishers and theater proprietors. The vertical column of numbers (0 1 2 3 4 5 6 7) on the right margin of the sheet acted as an adjustable countdown system. Newspaper layout artists would physically slice out a specific number or section to paste it over the central "4 DAYS TO" template. This allowed local theaters to run a customized daily countdown leading up to the grand "It's Back!" screening premiere without needing separate promotional sheets for every day. At the bottom of each ad is an "EXTRA" promotional banner advertising coming attractions for The Empire Strikes Back, offering a sneak peek of the highly anticipated upcoming sequel alongside a special Kenner Toy discount booklet. The small technical type below the graphics (e.g., AD 303 M NC 3 COL X 160 LINES) gave layout operators explicit dimensions and column guidelines for formatting newspaper page margins. The stamping at the very bottom dates the sheet to 7-18-79 ... was/is FOLDED as shown, also has some wrinkles at right edge .... 335