The product is a 2024 Panini Prizm Rookies Keon Coleman #362 Blue Wave Prizm trading card featuring the Buffalo Bills rookie player. This card is a limited edition parallel variety with a print run of 230, making it a highly sought after collectible for fans of the National Football League (NFL). The card is part of the base set for the 2024 season and is serial numbered for authenticity, making it a valuable addition to any sports trading card collection.