USED Book -- Hardback in original dust cover, stated first edition. 

Title:
The Charms of Love: Love Magic, Love Prayers, Love Amulets, Love Potions, Aphrodisiacs and Love Charms Today

Author/Creators:
Edward S. Gifford Jr.

Publisher:
Farber and Barber, London England UK, 1962 / 1963 stated first edition.

Condition:
Hardcover book with original dust jacket, 277 pages. Very good used condition with light edge wear consistent with age. Dust jacket present and not price clipped, showing minor shelf wear only. Binding is solid, pages are clean and firmly readable throughout. A well-preserved example of this mid-20th-century title. 

**Dust cover shows some sun fade on the spine. Please see all photos.

Description:
The Charms of Love is a wide-ranging cultural and historical exploration of humanity’s enduring fascination with love magic and romantic belief systems. Edward S. Gifford Jr. examines traditions surrounding love charms, prayers, amulets, potions, aphrodisiac foods and drugs, tracing their roots through folklore, anthropology, history, and social custom. The book reflects its expansive subtitle, moving from ancient and traditional practices to how love charms and rituals continue to appear in modern life. Includes a foreword by the author, an epilogue, bibliography, and index, making it both an engaging narrative and a useful reference work.

Why You’ll Love It:
A thoughtful and readable 1960s study that blends folklore, cultural history, and human psychology, offering insight into how love has been ritualized across time and cultures. Especially appealing to readers interested in folklore, anthropology, occult traditions, social history, and symbolic belief systems. A handsome first edition with its original jacket, and a great gift, even if that’s for yourself.

Key Topics:
love magic traditions, folklore and superstition, romantic rituals history, cultural anthropology of love, aphrodisiacs history, love charms and amulets, folk beliefs and customs, social history of romance, symbolic rituals, mid century cultural studies, occult folklore research, anthropology reference, historical belief systems, collectible nonfiction books, 1960s social thought

Note:  -- Vintage book, not new, it is in firmly readable and engaging condition.

-- Defects:  **Dust cover shows some sun fade on the spine. Please see all photos.  General wear, mentioned above, see pictures of actual books.

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