Please note that the content of this book primarily consists of articles
available from Wikipedia or other free sources online. Leo Burnett
(October 21, 1891 - June 7, 1971) was an advertising executive who
created the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the
Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony
the Tiger. He was named by Time magazine as one of the 100 most
influential people of the 20th century. Born in St. Johns, Michigan, he
studied journalism at the University of Michigan. His first job was as a
reporter at the Peoria Journal in Peoria, Illinois. In 1917, he moved to
Detroit, where he went to work for the Cadillac Motor Company as a
copywriter and became advertising manager in 1919. After a marriage to
Naomi Geddes in 1918 he moved to Indianapolis, Indiana, where he worked
for an advertising agency from 1923-1930. Later, he worked at Homer
McKee Advertising in Indianapolis. In 1930 he was hired away from McKee
by Erwin Wasey & Company of Chicago to assume the position of
vice-president/creative head. Five years later Leo Burnett left Wasey
& Company to form his own agency.