This functions as an all-in-one plumping balm, gloss, color and hydrating treatment. The formula is infused with maracuja oil, hyaluronic acid, and a blend of over 10 superfruits to intensely moisturize and smooth the lips. The plumping effect utilizes a custom complex to create a visible, juicy, plumping effect without an intense painful sting. It features an innovative click-up mechanism that is non-retractable so you only click once for the right amount of product, reducing waste or overuse. Full-sized at 0.095 FL OZ. New in box. MSRP $27.00. Soft Pink is a pale, champagne pink, cool-toned with blue and violet flashes from the shimmer finish.