Wallida Cream – High Grade Trade Mark – Leather Boot & Shoe Polish Advertising Label (Front & Back Design)

A bold red-and-white advertising label for “Wallida Cream,” presented here with both front and reverse designs. The front features a lion trade mark within an oval cartouche under the heading “High Grade,” followed by large decorative lettering for “Wallida Cream” and the claim “For Polishing Leather Boots, Shoes – Preserves the Leather.” The reverse side repeats the brand name and provides printed usage directions in a framed panel, concluding with the instruction “Shake the bottle.” The strong typography, ornamental framing, and high-contrast color scheme are characteristic of earl

“HIGH GRADE – TRADE MARK”  “WALLIDA CREAM”  “FOR POLISHING LEATHER BOOTS, SHOES.  PRESERVES THE LEATHER”

Reverse text

“HIGH GRADE WALLIDA CREAM for Polishing Leather Boots, Shoes”

“DIRECTIONS: 
Remove all dirt from the article. Apply the Cream evenly all over. When nearly dry polish with a soft cloth or duster.”

“Shake the bottle.”

This label was used for packaging a liquid leather polish, reflecting early 1900s branding practices that emphasized quality, durability, and clear consumer instructions.

Event: Commercial product packaging label
Company / Brand: Wallida Cream
Date: 1900–1920
Language: English
Topic / Motif: Shoe and leather polish, lion trade mark, product instructions
Style: Early 20th-century commercial packaging design with bold typographic layout
Format: Front and reverse label design