#1 Natural Toothpaste Brand, (Nielsen Jan. 2021) With the powerful combination of arginine and calcium carbonate — both derived from natural sources — Tom's of Maine Rapid Relief Sensitive Toothpaste seals the pathways to sensitive tooth nerves to help block the pain. Use continuously for long-lasting protection or gently massage for one minute directly onto sensitive tooth for rapid relief. Order Tom's of Maine Toothpaste, and try their other natural dental care products. Tom's of Maine products use only ingredients that meet its stewardship standards for natural, sustainable and responsible, helping empower families to live more naturally. Tom's of Maine is a Certified B Corp and meets the highest standards of social and environmental performance, as well as public transparency. The company donates 10% of profits to charities committed to children's health, education and the environment. Thank you for supporting Tom's of Maine.