The product is a 2024 Panini Donruss Optic Football trading card featuring Keon Coleman, a rookie player for the Buffalo Bills. This card is part of the Uptowns insert set and is manufactured by Panini. Made of card stock, the standard-sized card is in near mint condition or better, and is an original licensed reprint. The card is in English and belongs to the National Football League (NFL) league. With a Prizm parallel/variety, this card is a valuable addition to any sports trading card collection for fans of the Buffalo Bills and football enthusiasts alike.