The STORM Lightnin' Shad Crankbait Lures are high-quality fishing lures designed for freshwater fishing. Made of durable plastic and shaped like a fish, these lures are ideal for targeting all freshwater fish species, particularly shad. The gold color adds a touch of allure to the bait, making it even more attractive to fish in the water. With a neutral buoyancy, these lures are perfect for attracting and catching fish in a variety of freshwater environments. The STORM brand, known for its quality fishing products, ensures that these crankbait lures are a reliable choice for anglers looking to enhance their fishing experience.