Intense, Maximized Color. Velvety Formula.
For the 1st time ever, L’Oréal Paris introduces an ultra intense eye shadow that lasts from day until dawn—a full 24 hours. This revolutionary formula fuses the ease of a powder with the velvety caress of a cream to create a unique hybrid that glides on effortlessly. And with its unique technology, your eyes are enhanced with pure, magnified pigment. Make a lasting impression without batting an eye.
Why you'll love it:
- Intense, maximized color
- Luxurious powder-cream texture
- 24-hour long-lasting hold
- Waterproof, crease resistant, fade resistant
Bring out your natural beauty. Choose a shadow that complements your eye color.
Blue Eyes
Make blue eyes pop with warm brown and bronze shades, shimmery taupe and blue accents. Earthy hues provide the perfect complement to blue eyes’ cool tones.
Green or Hazel Eyes
Green and hazel eyes mesmerize in violet, rose and plum hues. Purple undertones naturally complement green eyes, so they appear more vibrant. Golden, warm brown and green hues are also great options.
Brown Eyes
Bring out the smoldering beauty of brown eyes with warm, earthy hues, shimmering neutrals and deep, rich shades like berry, mocha and charcoal.
All Eyes
Every eye hue is flattered by gorgeous neutrals, shimmering silver, golden bronze and charcoal hues.
Customize your look for day or night with these favorites from L'Oreal Paris.
Infallible Lacquer Liner
Glides on smoothly for a clean, precise line that keeps an intense, high-shine finish from dawn to dusk.
Infallible Silkissime Eyeliner
Our smudge-proof formula lasts for up to 16-hours of intense color from dusk until dawn.
Voluminous Original Mascara
The unique maximizing formula quickly thickens and builds lashes in a single application for a full and dramatic look.
Infallible Le Rouge
Offers up to 10 hours of vivid, hi-definition colour and shine, while hydrating Vitamin E keeps your lips moist and comfortable.
L'Oreal Paris Infallible 24 HR Shadow, an ultra-intense eye shadow that lasts from day until dawn—a full 24 hours. This revolutionary formula fuses the ease of a powder with the velvety caress of a cream to create a unique hybrid that glides on effortlessly. And with its unique technology, your eyes are enhanced with pure, magnified pigment. Make a lasting impression without batting an eye. • Intense maximized color • Luxurious powder-cream texture • 24HR long lasting hold • Waterproof, crease and fade resistant 24-hour long-lasting hold. Sweep over eyelid.