✦ CHOYA LOBAN ATTAR - The Sacred Smoke of Ancient Resins ✦

Choya Loban is one of the most unusual, distinctive, and deeply evocative attars in the entire classical Indian perfumery tradition. "Choya" refers to the traditional Indian method of capturing fragrance through the controlled burning of a natural material - a process unique to the Kannauj attar tradition and unlike any other method of fragrance extraction in the world. "Loban" is the Hindi and Urdu name for frankincense and benzoin resin - the ancient, sacred, and deeply aromatic resins that have been burned as incense in temples, shrines, and sacred spaces across India, Arabia, and the wider world for thousands of years.

Choya Loban Attar is produced by slowly burning loban resin and capturing the fragrant smoke directly into pure sandalwood oil - a process that produces a fragrance of extraordinary smokiness, depth, and complexity that simply cannot be replicated by conventional distillation. The result is one of the most powerful, characterful, and deeply atmospheric attars in existence - a fragrance that carries within it the very soul of sacred incense.

THE SCENT PROFILE

Choya Loban Attar opens with a bold, intensely smoky, resinous character - immediately evocative of incense smoke rising in a candlelit temple, rich and dark and deeply atmospheric. As it develops on the skin, a warm, balsamic sweetness emerges from within the smokiness - the characteristic warmth of benzoin and frankincense resin revealing itself slowly and beautifully beneath the smoke. The sandalwood base carries and extends these extraordinary layers, slowly drawing the deep, resinous smokiness into a deeply intimate, warm, and enduringly memorable dry-down that lingers for many hours.

This is not a light, sweet, or conventionally floral fragrance. It is bold, smoky, ancient, and deeply powerful - beloved by those who find beauty in the sacred, the elemental, and the deeply atmospheric.

• Scent Character: Smoky · Resinous · Incense · Warm · Balsamic · Sweet · Dark · Woody · Deep
• Fragrance Family: Oriental / Resinous / Incense / Woody
• Longevity: Very long-lasting - typically 8-14 hours on skin
• Projection: Moderate to strong - rich and enveloping
• Mood: Contemplative · Ceremonial · Grounding · Sacred

ORIGIN & PRODUCTION

Choya Loban Attar is crafted in Kannauj, Uttar Pradesh - India's historic perfume capital, with an attar-making tradition stretching back over 400 years. The choya method of production is unique to the Kannauj tradition and represents one of its most ancient and specialised skills - a process in which loban resin is carefully burned in a controlled manner and the fragrant smoke captured directly into pure sandalwood oil, rather than through conventional hydro-distillation. This extraordinary technique, recognised as part of India's intangible cultural heritage, produces a depth and smokiness of character that is wholly unique and impossible to replicate by any other means. No alcohol, no synthetic fixatives - only fire, resin, sandalwood oil, and centuries of accumulated skill and knowledge.

HOW TO WEAR & USES

• Personal Fragrance: Apply very sparingly to pulse points - wrists, inner elbows, neck, and behind the ears. Choya Loban Attar is exceptionally concentrated and powerful - a very small amount is sufficient and will last throughout the day and well into the evening.
• Meditation & Spiritual Practice: Loban resin has been burned in Hindu, Buddhist, and Sufi devotional practice for centuries as a fragrance of purification, sacred significance, and spiritual depth. Wearing Choya Loban Attar during meditation, prayer, or breathwork brings that same sacred, ceremonial atmosphere to a deeply personal level.
• Home Fragrance: A single drop applied to a cold ceramic or unlit candle holder gently releases the extraordinary incense character into a room, creating a deeply atmospheric and sacred space without burning.
• Fragrance Layering: Choya Loban Attar adds an extraordinary smokiness, depth, and ancient resinous richness to virtually any fragrance it is layered with - particularly rose, amber, musk, oud, and sandalwood-based attars.
• Gift Giving: A truly extraordinary and deeply memorable gift for lovers of incense, smoky fragrances, natural perfumery, or anyone with an appreciation of the most ancient and unusual treasures of the classical Indian attar tradition.

AVAILABLE SIZES

• 1ml Sample - supplied in a 5ml glass rollerball bottle. Strongly recommended before committing to a larger size, as Choya Loban Attar is an exceptionally bold, smoky, and distinctive fragrance unlike anything in conventional perfumery.
• 5ml - supplied in a 5ml glass rollerball bottle.
• 10ml - supplied in a 10ml glass rollerball bottle.
• 30ml - supplied in a glass amber bottle with inbuilt dropper and tamper evident cap.
• 50ml - supplied in a glass amber bottle with inbuilt dropper and tamper evident cap.

IMPORTANT INFORMATION

• For External Use only. Avoid contact with eyes and mucous membranes.
• Choya Loban Attar is an exceptionally bold and distinctive fragrance - we strongly recommend ordering the 1ml sample first if you are new to smoky, incense-based, or choya-style attars.
• Apply very sparingly - this is among the most concentrated of all attar oils and a very small amount is sufficient.
• Perform a patch test on a small area of skin before full use, particularly if you have sensitive skin or fragrance sensitivities.
• Keep out of reach of children and pets.
• If pregnant or nursing, consult a healthcare professional before use.
• Store upright in a cool, dark place away from direct sunlight and heat.
• Allow the oil to fully absorb into the skin before contact with clothing, as attar oils may stain certain fabrics.

IMAGE NOTICE

The main listing image is for display and illustrative purposes only. The remaining images do represent the bottles supplied.

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