Who wears a red bow, weighs three apples, has a heart of gold and just joined the Starbucks team?
It’s Hello Kitty, the global icon who has delighted fans around the world. Created by the Japanese company Sanrio in 1974, Hello Kitty has become a cultural phenomenon, capturing the essence of kawaii – the heartfelt Japanese culture of cuteness – and bringing her signature sweetness to everything from lunch boxes and luggage to high fashion and art collaborations.
“For more than 50 years, Hello Kitty has resonated across cultures and generations,” said Jill Koch, SVP Brand Management and Marketing at Sanrio, Inc. “Her simple design, positive message, and timeless appeal invite people everywhere to express themselves and celebrate friendship, kindness, and inclusivity.”
Now, Starbucks and Hello Kitty are teaming up to celebrate friendship with a super cute merchandise collection launching in Starbucks coffeehouses across the United States and Canada, just in time for the start of Starbucks holiday season.
The playful 24-ounce acrylic cold cup design features Hello Kitty and Tiny Chum dotted with coffee beans and Starbucks mugs.
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