Orangina Light by Bernard Villemot 1989 original on linen excellent

The Orangina Light poster, created by Bernard Villemot in 1989, is a clever and elegant advertisement for the reduced-calorie version of the popular French citrus beverage. Villemot, known for his stylish use of fashion and design in advertising, captures the essence of lightness and refreshment with his signature minimalist approach. The composition of the poster, tall and narrow, draws attention to the refreshing qualities of the drink, while its structure subtly hints at the slimming nature of the beverage.

In this design, a woman with a large hat becomes a visual link to Orangina’s distinctive orange peel logo. Her hat’s sweeping curves evoke the shape of the logo, reinforcing the connection to the brand’s iconic identity. Villemot’s use of bold, simple lines and a limited color palette allows the image to remain striking while communicating the product’s light, refreshing qualities.

Orangina itself, first introduced in 1935, has long been known for its citrus blend and signature bottle design, which mimics the texture of an orange peel. Villemot’s work is especially notable for the creation of the Orangina swirl, a logo that cleverly circumvented French advertising regulations that prohibited the depiction of fruit on drinks with less than 20% juice content. The Orangina Light poster reflects Villemot’s ability to combine both art and commercial appeal in a piece that remains memorable and iconic today.

Artist: Villemot, Bernard
Size: 16 x 24 in / 40 x 60 cm
On/Off Linen: On Linen
Print Technique: Offset lithograph
Year: second printing

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