The product is a vintage 1979 print advertisement for Federal Cartridge Hi Power Ammo, specifically standard and Steel Magnum Shotshells. The ad showcases ammunition designed for hunting and sporting purposes, emphasizing the high power and quality of Federal's products. The vintage ad measures approximately 8"x11" and targets a 1970s audience interested in firearms and ammunition. It is a collectible piece that reflects the style and marketing of that era, featuring bold graphics and text to attract potential customers.