This book is a valuable addition to your collection if you're interested in cognitive psychology and cognition. The authors, Jack Trout and Al Ries, provide a detailed discussion on positioning, which is the battle for your mind. They provide insights on how to win this battle and achieve your goals. The book is in English, has a hardcover format, and was published in 1985 by McGraw-Hill Trade. It's a revised edition and is categorized under Books & Magazines and Books.