CLEAN AND VEGAN HAIR COLOR: Our innovative clean and vegan hair dye is formulated without ammonia, parabens, sulfates, silicones, mineral oil, gluten, and phthalates
GENTLE ON HAIR: The nourishing cream formula is gentle on your hair and respectful of your scalp, and is infused with cannabis sativa (hemp) seed oil
100% GRAY COVERAGE: Rich, vibrant hair color that covers even the most stubborn grays and lasts for up to 6 weeks; Change your look, or cover gray hair, it’s your choice;
EASY TO USE HAIR COLOR KITS: The permanent, at-home hair dye kits are so easy to apply, with a simple, mess-free, non-drip formula
16 BOTANICAL ENRICHED SHADES: Botanical Enriched Conditioning Gloss with camellia oil is infused with shade-specific ingredients: sesame oil for brown hair dye, black-tea extract for black or dark hair, cranberry for red hair color, and chamomile for blonde or platinum

From the manufacturer

100% Gray Coverage With Clean + Vegan Total Color

No more grays or dull color. Total Color provides 100% gray coverage with rich and vibrant hair color. The clean, vegan formula is free of ammonia, parabens, sulfates, and phthalates.*. *Formulated without adding ammonia, parabens, sulfates, and phthalates.

At-Home Clean + Vegan Hair Color

100% Gray Coverage

Permanent at home hair color, 100% coverage even on your most stubborn grays.

Long-Lasting Color

Rich and vibrant hair color that lasts up to 6 weeks, true gorgeous hair color at home in your go-to shade or that hair color trend you want to try.

Clean + Vegan

*Formulated without ammonia, parabens, sulfates, silicones, mineral oil, gluten, and phthalates.

Nourishing Formula

Gentle on hair and scalp, with nourishing formula infused with cannabis sativa (hemp) seed oil.

16 Shades Black Shades Brown Shades Red Shades Blonde Shades

Everything You Need Is in the Box

How to Use Total Color Permanent Hair Color

STEP 1: Before starting conduct a patch test (see instructions).

STEP 2: Apply hair color, starting at roots, in small sections (about 1/2" each). Typical leave-on time for allover color is 25 minutes, add 5 more minutes for stubborn grays. Certain shades will take a bit longer (see instructions).