"The Making of the President, 1964" by Theodore H. White is a classic work of political journalism that provides a detailed account of the 1964 United States presidential election. In the book, White chronicles the campaigns of both Democratic incumbent President Lyndon B. Johnson and his Republican challenger, Senator Barry Goldwater. White's narrative explores the strategies, personalities, and key moments that shaped the election, including Johnson's landslide victory and the impact of the Civil Rights Movement on American politics. The book offers insights into the inner workings of presidential campaigns and the broader political landscape of the mid-20th century.