In 1973, the five-year contract agreement that Led Zeppelin had made with Atlantic Records expired, and instead of signing a new deal with Atlantic or another label, the band decided to start their own record label.
This label was called Swan Song Records, and it launched in May of 1974 featuring an artists rendition of the angel Icarus as its mascot.
You’ve certainly seen the Icarus symbol on Led Zeppelin t-shirts, posters, and the works, but it’s important to note that the logo was initially not for the band itself but rather just for the label.In time, of course, the Icarus symbol became synonymous with the band itself, and today it can certainly be counted in the ranks of Led Zeppelin logos, right along with the four symbols (i.e Zoso) that initially appeared on the inner sleeve of Led Zeppelin IV.
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