In the "spirit" of movies like Beetlejuice and games such as Haunting Starring Polterguy, Ghost Master has players in the role of an afterlife civil servant charged with the task of scaring away humans from their homes and workplaces. Ordered by the Haunter Committee to remove the townsfolk of Gravenville, players assemble a team of ghosts, ghouls, gremlins, and other beings from the netherworld to carry out the task. The game offers parodies of horror movies as players focus on channeling psychic energy throughout the 3D locales. The goal is to increase each dwelling's fear factor so the residents pack up and leave.