PosterFrance - Poster Classics
With locations in France and the USA,
selling vintage French and Italian posters for over 30 years
Swissair – Japan – Uemura Shōkō, 1968, 25 × 38.5 in
Description
Vintage travel poster commissioned by Swissair in 1968 to promote flights to Japan. The design features a geisha in kimono with the word “JAPAN” printed in metallic gold ink, a printing detail often used in Japanese tourism posters of the period to emphasize luxury and refinement. The artwork is derived from Uemura Shōkō’s 1936 painting Jo no Mai, a study of a Noh dance prelude. Uemura worked in the Nihonga tradition, which fused traditional Japanese painting techniques with modern presentation, making his imagery a natural fit for mid-century cultural promotion. This original offset lithograph was printed in Japan, mounted on linen, and remains in excellent “A” condition.
Artist: Uemura Shōkō
Date: 1968
Printer: Japan Tourist Association (for Swissair)
Size: 25 × 38.5 inches (approx. 61 × 97 cm)
Print Type: Offset lithograph (with metallic gold)
Condition: Excellent “A,” linen backed
Comments: Original Swissair travel poster for Japan, featuring Uemura Shōkō’s celebrated Jo no Mai image in the Nihonga style. Linen mounted and in excellent condition.
Poster France LLC and Poster Classics SRL have been selling vintage posters for the last 30+ years. We've just relocated from the French Alpes to Cape Cod and Sarasota. What started out as a collecting hobby in 1980's quickly became a large collection and then a wholesale, then a retail business. Vintage travel posters, Theatre posters, anything that is Vintage poster we are interested. We are Specialists in French and Italian Poster Art.
We have acted as experts in Antique posters for the Financial Times of London, Wall Street Journal, Forbes Magazine, Daily Express, Antiques Roadshow and Museums and private collections and more.
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