From the manufacturer:

At last, there's no need to go to great lengths for gorgeous lashes!  With StyleLASH mascara, flutter-worthy lashes are at your fingertips.  This unique formula stretches lashes dramatically to their longest, leaving them flexible, soft and flake-free - ideal for defining each lash individually.  Bamboo Extract, Rice Bran Wax, Vitamin E and Panthenol keep lashes long yet soft.  Lengthen, define and beautify because stand-out lashes are always in style!!