In 2004, three friends founded Christopher Ward while sailing down the River Thames, establishing what is widely considered the first purely online luxury watch brand. Their primary mission was to provide premium timepieces directly to consumers, bypassing traditional retail markups. As the brand evolved, they sought a visual identifier that encapsulated their unique identity. This led to the creation of the Twin Flags emblem, a geometric design that merges the cross of Saint George with the Swiss cross. The motif elegantly represents the core philosophy of the company, marrying classic British design sensibilities with exacting Swiss horological engineering.

When the company first introduced this modernist emblem, the reception within the often conservative watch collecting community was noticeably divided. Traditionalists initially resisted the shift away from a standard text based logo on the dial, finding the abstract, pixelated flags a stark departure from established industry norms. However, as the brand began to integrate the mark more symmetrically across their expanding range of timepieces, opinions steadily shifted. Enthusiasts soon came to appreciate the clean, contemporary aesthetic, recognising it as a bold statement of independence in a crowded traditional market.

Over recent years, the Twin Flags logo has become synonymous with several highly regarded releases in modern watchmaking. Adorning acclaimed models, the emblem stands as a distinctive hallmark of accessible luxury and mechanical ambition. It has successfully cemented the reputation of the independent British brand on the global stage, demonstrating that rigorous watchmaking can exist outside the historic Swiss houses. Today, the symbol is instantly recognisable to dedicated collectors, representing a notably successful modern horological journey.

This tabletop display carefully reproduces the intricate geometry of the Christopher Ward Twin Flags emblem. Presented in crisp white and deep black, the piece highlights the clever interplay of negative space that forms the dual crosses. It serves as a subtle, sophisticated nod to contemporary independent watchmaking. The item makes an excellent addition to a collector's desk, a bedside watch box display, or any curated space dedicated to the appreciation of modern horology.

Approx 5-6" wide with a unique textured surface, this 3D printed model is made from high-quality, recyclable PLA, both lightweight and durable, making it an ideal display piece.

Please note that as each piece is made to order, there may be slight variations in colour and finish.

Customisation Options:
We're happy to accommodate any special requests or customisations you may have in mind. Please don't hesitate to contact us with your ideas.

Free Postage within the UK.