The product is a vintage celluloid center-push tape measure featuring a design with the logo of Central Mutual Insurance, with the logo of Tomorrow Minded Insurance & Chief, their canine mascot. This unique measuring tape was made in Germany West Zone and includes a retractable feature. The tape measure also includes advertising for Central Mutual Insurance and was produced in Van Wert, Ohio. As an antique original piece, it serves as a collectible item showcasing the theme of advertising and craftsmanship from the post WWII era. The retractor button works flawlessly. Please be sure to check out my other vintage sewing notions. I will combine shipping. Thanks for looking & God Bless!!