Tourism: A Modern Synthesis is an essential and comprehensive textbook designed for students studying tourism. Recognized for its clarity and depth, it provides a thorough introduction to the subject, addressing the inherent challenges of a dynamic industry that is often influenced by economic fluctuations and shifting trends. The book adopts a business-oriented approach, aligning with contemporary developments in university teaching and curriculum content.
This fifth edition features numerous updates and new topics to reflect the evolving landscape of global tourism. It includes new and fully updated case studies that highlight current trends and emerging markets, particularly in Africa and Asia. The content also covers disruptive technologies such as Airbnb, low-cost airlines, the e-travel revolution, and future developments shaping the industry.
In addition, the book discusses current debates in sustainable tourism, including the anti-tourism movement, plastic use, and the Sustainable Development Goals. New material explores evolving topics such as future employment prospects, human resource management in tourism, and generational marketing strategies. All statistics and data have been thoroughly updated to ensure accuracy and relevance.
A brand-new Companion Website accompanies this edition, offering valuable resources such as an instructor’s manual, supplementary case studies, weblinks, multiple-choice questions, and PowerPoint slides. Overall, this textbook serves as an ideal guide for students at all levels, acting as a reliable point of reference throughout their studies in tourism.