Introduced by the BBC in 1973, this specific diamond iteration of the Doctor Who logo was designed by Bernard Lodge. Making its television debut during Jon Pertwee's final season as the Third Doctor, it quickly became the defining visual emblem of Tom Baker's iconic, seven-year tenure in the role. The redesign represented a conscious shift for the programme, moving towards a more dynamic, slightly gothic, and highly imaginative era of British science fiction.

The visual design is anchored by a sharp, diamond-shaped border enclosing bold, dimensional typography. The interlocking lines and robust, sans-serif lettering evoke a sense of futuristic architecture or neon signage, which perfectly complemented the famous 'time tunnel' title sequence of the period. This specific arrangement of text and geometry was highly adaptable, allowing it to stand out clearly on standard definition television sets while also working perfectly across printed media.

Upon its broadcast, the new title sequence and accompanying branding were warmly received by the British viewing public. It felt modern and exciting for the 1970s, matching the increasingly ambitious storytelling led by producer Philip Hinchcliffe. For millions of viewers, the appearance of this logo on a Saturday evening was a comforting, familiar badge of quality entertainment, signalling the beginning of another adventure in time and space.

The long term cultural footprint of Lodge's design is highly significant. It became the primary commercial face of the franchise for a decade, heavily featured on the beloved Target novelisations, Denys Fisher action figures, and early VHS releases. For an entire generation of fans, this diamond configuration remains the definitive visual representation of the classic series, instantly evoking memories of long scarves, jelly babies, and suspenseful cliffhangers.

This display piece accurately replicates the geometry and distinct typography of the famous 1970s emblem. Rendered in a sharp blue and white colour scheme, it provides a physical tribute to a celebrated era of television history. The item acts as a fitting addition to a curated media shelf, a dedicated viewing room, or alongside a collection of classic broadcast memorabilia.

Approx 5-6" tall with a unique textured surface, this 3D printed model is made from high-quality, recyclable PLA, both lightweight and durable, making it an ideal display piece.

Please note that as each piece is made to order, there may be slight variations in colour and finish.

Customisation Options:
We're happy to accommodate any special requests or customisations you may have in mind. Please don't hesitate to contact us with your ideas.

Free Postage within the UK.