The product is a set of 15 Crappie/Panfish baits including brands such as Mr. Crappie, Bobby Garland, and Crappie Magnet. These baits are specifically designed for catching Crappie fish, known for their delicate taste and high density of fish in the water. The variety of brands ensures a range of quality and effectiveness in attracting and catching Crappie, making it a desirable option for fishing enthusiasts looking to have a successful fishing experience.