Excellence Crème is the iconic, high-rank flagship of L'Oréal Paris’s permanent hair color portfolio. Engineered specifically for individuals demanding flawless, 100% stubborn gray coverage, rich color saturation, and structural fiber protection, this advanced system relies on a legendary permanent oxidation matrix.
Unlike standard home hair dyes that can leave the hair feeling stripped, dry, or brittle, Excellence Crème is built around a sophisticated Triple-Care Color Ritual. Infused with a powerful combination of Ceramide, Pro-Keratin, and Collagen, it systematically rebuilds, strengthens, and seals the hair fiber at every single stage of the coloring process, ensuring a high-density, rich color result that looks lively and multidimensional.
The system delivers long-lasting permanent color while actively protecting the structural integrity of the hair through three coordinated phases:
Phase 1: Protective Coloring Cream (Enriched with Pro-Keratin & Ceramide) – The rich, non-drip protective coloring cream infuses deep into the hair cortex to replace lost amino acids while locking in high-density pigment fractions. It provides an absolute shield during the oxidation process, ensuring the hair lengths retain their natural density and moisture.
Phase 2: Caring Post-Color Scalp Shampoo (pH-Balanced) – A specialized, delicate shampoo formulated to be used immediately after rinsing the dye. It gently cleanses the scalp and hair fiber, thoroughly washing away excess chemical residues while neutralizing the hair’s pH level to lock in the pigment and prevent post-color dryness.
Phase 3: Lightweight Miracle Mask (Infused with Ceramides & Collagen) – A deeply restorative, multi-use sealing treatment that seals the cuticle matrix from root to tip. It provides long-lasting, deep hydration without weighing down the hair, adding a mirror-like shine and velvety softness that lasts for weeks.
| Engineering Attribute | Formulation Detail |
| Dye Classification | Permanent Oxidation Hair Color (High stability) |
| Gray Hair Capability | Guaranteed 100% absolute coverage, even on coarse, resistant white strands |
| Core Strengthening Actives | Pro-Keratin complex, Protective Ceramides, and Bioavailable Collagen |
| Texture Consistency | Ultra-rich, protective non-drip cream matrix |
| Target Functionality | Maximum gray transformation, rich tone saturation, and permanent structure reinforcement |
[ Mix Color Cream into Developer ] ➔ [ Apply via Precision Comb/Nozzle ] ➔ [ Process Full Window ] ➔ [ Rinse & Scalp Shampoo ] ➔ [ Apply Mask ]
Put on the premium protective gloves enclosed in the kit.
Pierce the tube of protective coloring cream and squeeze its entire content directly into the applicator bottle containing the developer cream.
Screw the applicator cap on tightly and shake vigorously for 30–45 seconds until both phases coalesce into a uniform, perfectly smooth cream.
Immediately snap off the very tip of the applicator nozzle (or swap it for the precision applicator comb included in the box) to avoid excess pressure build-up.
Option A: On Uncolored/Natural Hair (Full Head): Apply the rich cream matrix directly onto dry, unwashed hair using the applicator tip or comb. Work section by section from the roots through the lengths, ensuring complete saturation. Leave to process for the full time designated in the instruction booklet.
Option B: On Color-Refreshed Hair (Root Touch-Up): Apply the mixture strictly to the root area to cover new gray growth. Allow it to process for the majority of the development window, then distribute the remaining mixture through the lengths and ends for the final 5–10 minutes to refresh the color without causing flat pigment accumulation on the ends.
At the end of the processing window, apply a small splash of warm water and massage the hair gently to emulsify the cream matrix.
Rinse thoroughly with abundant running water until the water runs completely clear.
Apply the specialized Caring Post-Color Scalp Shampoo directly onto the roots and lengths, massage into a rich lather to thoroughly clear any chemical traces, and rinse out completely.
Apply a generous portion of the Lightweight Miracle Mask throughout the clean, damp hair lengths.
Leave the treatment to deeply penetrate the fibrous matrix for 2 to 3 minutes, allowing the ceramides to seal the hair scales shut.
Rinse thoroughly with cool water to lock in maximum shine, softness, and rich color durability. Save the remaining mask to use once a week between washes to maintain your hair's silkiness.