The Twelfth Edition of this powerhouse best-selling text continues its tradition as the most comprehensive and up-to-date guide to the music industry in all its diversity. Whether you are new to the music business or a seasoned professional, David and Tim Baskerville’s Music Business Handbook and Career Guide remains the go-to resource. It is highly regarded across various specialties within the music field, making it an essential reference for students and industry insiders alike.
This edition is ideal for introductory courses such as Introduction to the Music Business, Music and Media, and other survey classes, as well as more specialized subjects like the record industry, music careers, and artist management. The book provides a thorough overview suitable for a wide range of educational needs, offering valuable insights for both beginners and advanced learners.
The fully updated Twelfth Edition features a comprehensive discussion of the streaming revolution and its profound impact on all parts of the value chain. It examines how streaming has affected composers, performing artists, publishers, and labels, highlighting the ongoing shifts within the industry. The text also analyzes changes in consumption platforms, from the decline of physical formats and broadcasting to the rise of downloads and subscription services.
In addition, this edition includes more vignettes than ever before, illustrating how individuals in various industry roles have advanced their careers. These stories demonstrate how professionals have adapted to the intertwining influences of technology, law, and culture, providing real-world examples of resilience and innovation in the evolving music landscape.