While frequently confused with the famous 'Is it live or is it Memorex' campaign, this striking image actually belongs to a rival magnetic tape manufacturer. It originates from the legendary 'Blown Away Guy' advertisements created for Maxell audio cassettes. Conceived in 1979 by art director Lars Anderson and captured by photographer Steve Steigman for the Scali, McCabe, Sloves agency, the campaign sought to visually demonstrate the unadulterated power and high fidelity of Maxell's premium media.

The visual composition of the advert is distinct and cleverly executed. It features a sharply contrasted silhouette of a man seated low in a Le Corbusier armchair, enduring the gale force acoustic blast of his stereo system. Every element within the frame, from his swept back hair and flying necktie to the famously tipping martini glass beside him, serves to illustrate the physical impact of sound reproduction, creating a dynamic snapshot of audio engineering in action.

Upon its rollout in print magazines and subsequent television spots during the early 1980s, the reception from the public was highly positive. The image resonated deeply with the burgeoning audiophile community, quickly transcending its original purpose as a corporate marketing tool to become a genuine pop culture phenomenon. The photograph was widely reproduced as a poster, becoming a familiar fixture on university dormitory walls, in independent record shops, and inside dedicated listening rooms.

The enduring cultural impact of the campaign is a testament to its brilliant simplicity. For decades, the slouched figure remained the official mascot for Maxell, symbolising an entire era where high fidelity stereo separates and premium cassette tapes were coveted status symbols. The setup has been heavily referenced and parodied in countless television programmes and films, securing its status as one of the most recognisable advertising campaigns of the late twentieth century.

This display piece accurately isolates the classic silhouette of the listener bracing against the sonic wave. Presented in a high contrast format that highlights the distinct chair, the blown tie, and the tipped glass, it provides a physical tribute to the golden age of analogue audio. The item acts as a fitting addition to a dedicated music room, a vintage hi-fi rack, or alongside a curated collection of retro stereo equipment.

Approx 5-6" wide with a unique textured surface, this 3D printed model is made from high-quality, recyclable PLA, both lightweight and durable, making it an ideal display piece.

Please note that as each piece is made to order, there may be slight variations in colour and finish.

Customisation Options:
We're happy to accommodate any special requests or customisations you may have in mind. Please don't hesitate to contact us with your ideas.

Free Postage within the UK.