The Real Coke, The Real Story by Thomas Oliver 1986 1st Ed Random House HC Book.

Good Condition

Signs of wear and tear on dust jacket.

•Documents the real-world events behind Coca-Cola’s 1985 formula change and the public reaction that followed

•Structured business-history narrative explains decision-making, consumer response, and corporate correction in clear chronological order

•Focuses on real corporate decision-making inside one of America’s most recognizable brands

•Suitable for readers interested in marketing, branding strategy, corporate mistakes, and consumer behavior case studies

•Strong fit for business readers, marketers, and collectors of corporate nonfiction

•Hardcover format supports long-term shelf use, academic reference, and repeated consultation

•First edition status preferred for landmark business case-study books due to originality and timing