A denim jacket from Young Guns II with the film title embroidered on the back. These jackets were produced by Pepe Jeans in 1990 as a special issue for the movie’s cast and crew.

The Young Guns II denim jacket with “Blaze of Glory” text appears to have been an exclusive promotional item for the film’s cast and crew, rather than mass-produced merchandise. Contemporary references – including a fandom wiki and auction listings – identify it as a “cast and crew” jacket made for those involved in the 1990 movie

It was not sold in retail stores, which suggests it was likely given out by the production (or possibly through limited promotional contests) around the film’s release. The inclusion of “Blaze of Glory” (the title of Jon Bon Jovi’s hit theme song from Young Guns II) on the jacket further underscores its promotional nature, tying it to the movie’s soundtrack hype. (Bon Jovi’s “Blaze of Glory,” written for Young Guns II, hit #1 on the charts and even won a Golden Globe, increasing the crossover appeal of this item

Several authenticity markers confirm the jacket as an official piece from 1990. Notably, it was manufactured by Pepe Jeans, a well-known denim brand of the era. The original Pepe labels are present, including tags reading “Pepe Worldwide Clothing” and the slogan “The Famous Clothing Co. – A Brand You Can Always Rely On!” These details are characteristic of genuine vintage Pepe Jeans apparel. High-quality embroidery is another telltale sign: the back of the jacket prominently features the Young Guns II logo/title in large, professionally-stitched lettering, often flanked by Western-style motifs (such as crossed guns). On the front chest, the phrase “Blaze of Glory” is embroidered in a stylized script, referencing the movie’s theme song. The jacket itself is a classic late-’80s/early-’90s blue stonewashed denim trucker style, consistent with Pepe’s jackets of that period. Original Pepe-branded hardware (e.g. metal buttons with the Pepe Jeans logo) and a leather rear waistband patch with Pepe’s branding further reinforce the jacket’s legitimacy. All these elements – the correct tags, branding, and embroidery matching known examples – indicate an authentic item (it’s unlikely a bootlegger would replicate Pepe branding and niche movie logos so precisely).

This Young Guns II crew jacket stands out for its blend of film and music branding. The front is relatively subtle, with just the “Blaze of Glory” text on one side, whereas the back delivers the visual punch with “Young Guns II” in large letters (often recognized immediately by fans). It’s interesting to compare this to other jackets from the Young Guns franchise:

For the original Young Guns (1988), a different promotional denim jacket was produced (reportedly by Vestron Video, the film’s distributor). That first film’s jacket was an acid-wash denim style and featured the “Young Guns” title as well – likely with a Vestron Video logo or patch, given it was aimed at video store promotion. In design, the 1988 jacket appears to have had embroidery on the front and possibly back, but without the “Blaze of Glory” text (since Bon Jovi’s song was for the sequel). An example of the 1988 promo jacket surfaced online and sold in modest price range (around $70 USD in used condition), indicating that these were also limited items but perhaps less sought-after than the sequel’s Bon Jovi-themed version.

For Young Guns II itself, Pepe Jeans’ denim jacket is the primary known style for crew/promotional use. There may have been a few variations for VIPs – for instance, it’s rumored that producer Andrew Vajna had a special leather crew jacket made – but such cases are exceptional. The standard issue given to crew was this Pepe stonewash denim jacket with the embroidered movie title and song reference. It carries dual appeal: it’s both a piece of movie memorabilia and a slice of rock music history (due to the “Blaze of Glory” connection).

Rarity: The Young Guns II Pepe jacket is quite scarce. Being a crew/promotional item, it was produced in limited quantities – likely only dozens or a few hundred at most (enough for the film’s team and perhaps some promotional partners). This is not something that was in stores, so whatever exists are the original items from 1990. Over 30 years later, relatively few have surfaced on the collector market, which suggests many are tucked away in personal collections (or were used and worn out). The jacket is considered “rare” by sellers, and when one appears for sale it tends to attract attention from both movie memorabilia collectors and fans of Jon Bon Jovi’s music era. Collector Interest: There is a niche but passionate interest in this piece. Fans of the Young Guns films (which have a cult following among Western movie enthusiasts and 80s/90s action fans) value it as a tangible piece of the movie’s history. Likewise, Bon Jovi collectors and rock memorabilia fans might covet it because of the “Blaze of Glory” connection – essentially it’s a crossover collectible from a hit soundtrack. Vintage denim jacket aficionados might also appreciate its retro style and the Pepe Jeans pedigree. 

Beyond numbers, this jacket carries a slice of early-90s pop culture history. Young Guns II was the sequel to a hit Western that starred Emilio Estevez as Billy the Kid (alongside Kiefer Sutherland, Lou Diamond Phillips and others), and it capitalized on a blend of Hollywood and rock music. Jon Bon Jovi’s “Blaze of Glory” – written for the film – became an anthem in 1990, earning major accolades. The jacket’s design immortalizes that moment, literally wearing the song title on its chest. For fans, owning this jacket is not just about the movie; it’s also a nod to Bon Jovi’s foray into film soundtracks and that era when rock stars and Western outlaws intersected in pop culture. As such, the jacket is cherished not only as a wearable piece of clothing but as a conversation piece: it tells a story of a film, a famous song, and a collaboration between a London fashion brand (Pepe Jeans) and Hollywood studios. In the realm of movie memorabilia, it sits at a crossroads of genres – appealing to those who love Westerns, 80s/90s nostalgia, and classic rock. Its rarity, authentic vintage charm, and multi-faceted appeal make it a noteworthy collectible, even if not an exceedingly high-dollar one. Sources: Historical sales data and listings