This is a vintage 1979 North American Bear Company "Lauren Bearcall" bear from the VIB (Very Important Bear) collection.
It is a collectible item that spoofs classic Hollywood glamour.
The bear features bright red plush fur and comes with a detachable dark chocolate brown faux fur coat.
The VIB collection was introduced in the late 1970s and retired in the mid-1980s.

The North American Bear Company Lauren Bearcall Red Plush Bear from 1979 is a vintage collectible featuring a 20-inch red bear with black eyes, made of plush material. This original plush bear from the United States is a rare find for collectors of vintage bears and dolls, showcasing the unique character and style of Lauren Bearcall. A charming addition to any collection, this nostalgic piece captures the essence of the 1970s with its timeless design and quality craftsmanship.