Yves Rocher Purple Lilac (Lilas Mauve) Eau de Toilette (100 ml)
Purple Lilac (Reference: 26964) is an iconic fragrance from the Un Matin au Jardin collection. This 100 ml Eau de Toilette was specifically designed to replicate the exact scent of a lilac bush in full bloom during the first days of spring. It is highly regarded in the perfume community for its exceptional botanical realism, capturing both the soft floralcy and the "green" freshness of the plant.
Fragrance Profile:
Scent Family: Floral / Single Note / Green.
Character: Delicate, powdery, and dewy. It is a linear fragrance, meaning it maintains its true lilac scent from the first spray until it fades, without becoming overly complex or synthetic.
Longevity: Moderate. As an Eau de Toilette focused on delicate floral molecules, it provides a soft, natural aura for 4–6 hours.
Olfactory Composition:
Purple Lilac Extract: The central note. It captures the unique balance of the flower—partly sweet, partly powdery, with a hint of spicy almond.
Green Notes: Subtle "leafy" accords that mimic the scent of the stem and damp earth, preventing the floral note from becoming too "heavy" or "vintage."
Resinous Accents: A very light base that adds a touch of warmth, helping the scent adhere to the skin.
Product Specifications & Selling Points:
Botanical Authenticity: Formulated with over 95% ingredients of natural origin. It is often cited as the closest a perfume has ever come to the smell of a real lilac garden after a spring rain.
Generous 100 ml Format (Ref: 26964): The large, elegant bottle is designed for liberal application. It is a "well-being" scent, intended to be used as a refreshing mist for the body and hair.
The "Morning Garden" Concept: Part of a series that celebrates the scents of nature at dawn, making it an ideal choice for those who prefer "clean" and "airy" fragrances over heavy, oriental perfumes.
Marketing & Usage Insights:
Target Audience: Ideal for lovers of "Soliflor" (single-note) fragrances and those who appreciate traditional, romantic garden scents.
Seasonal Best-Seller: While it is a year-round favorite, sales typically peak in Spring, as it perfectly matches the seasonal change.
Application Tip: Lilac notes are notoriously light. To extend the life of the fragrance, suggest that customers spray it on natural fiber clothing (cotton or linen) or use it as a hair mist. The scent molecules bond exceptionally well to hair, creating a soft floral trail with every movement.