A romantic way to experience cassette music — inspired by the ’80s
One cassette player, two ways to listen — wireless or wired
Upgraded stereo output for richer analog sound
Iconic transparent design with a semi-transparent matte body
Lightweight, portable, and easy for everyday use
IT’S OK TOO is an upgraded Bluetooth cassette player that blends nostalgic analog charm with modern wireless convenience.
Inspired by the romance of cassette listening in the ’80s, it brings back the simple joy of pressing play, watching the tape spin, and slowing down with music you can hold in your hands.
Originally launched through a successful Kickstarter campaign in 2019, the IT’S OK series became the world’s first Bluetooth-enabled cassette player. The second generation — IT’S OK TOO — continues this spirit with improved performance, stereo output, and enhanced usability for everyday listening.
One cassette player. Two possibilities.
Listen privately using Bluetooth headphones or wired earphones, or share music by connecting to Bluetooth speakers.
Whether you’re commuting, relaxing at home, working, or spending time outdoors, IT’S OK TOO allows you to enjoy the warmth and character of cassette sound wherever you go — without being limited by cables.
Bluetooth 5.0 provides stable connection, faster transmission, and wider wireless range for seamless everyday use.
Iconic transparent design with modern refinement
IT’S OK TOO retains the iconic transparent case design that showcases the cassette in motion — turning your tape into part of the visual experience.
The semi-transparent matte body adds a soft tactile finish while maintaining a clean, retro aesthetic inspired by classic cassette players.