The Rare Beauty by Selena Gomez Soft Pinch Liquid Blush in Pink is a new in box product that offers a natural and soft flush of color to the cheeks. This liquid blush is formulated with mica as its active ingredient, making it easy to blend and creating a lightweight feel on the skin. With a shelf life of 12 months, this product is perfect for enhancing your natural beauty with a beautiful pink shade that is both retail priced at $25.