Amika The Kure Strength Repair Shampoo is a gentle shampoo that is clinically proven to strengthen and reduce breakage caused by everyday stressors, heat, and chemical treatments.
The formula is packed with bond-fortifying technology, plant butters, and vegan proteins, which are rich in nutrients like omega fatty acids and vitamins.
It gently cleanses without stripping the hair's natural oils and provides deep hydration to dry, brittle hair, making it soft and manageable.
The shampoo is safe for use on color-treated and keratin-treated hair and is cruelty-free.

How to Use
Apply the shampoo to wet hair, massage into a lather focusing on the roots, and rinse thoroughly.
For best results, it is recommended to double cleanse (first time to cleanse, second time to reap the benefits).
Follow with The Kure Strength Repair Conditioner and/or The Kure Multi-Task Strength Treatment for an optimal routine.