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ITEM DESCRIPTION:

1943 Four years after inaugurating television service, NBC got its first official logo: a microphone surrounded by lightning bolts, a modification of an existing logo used by the NBC radio network, (Lightening bolts were also a part of corporate parent RCA's logo.)

1954 On New Year's Day, this stylized xylophone and mallet was introduced, accompanied by the three-tone "bing-bong-bing" chimes, first heard on NBC radio in 11927.  The tones are the notes "G," "E" and "C," for the General Electric Corporation, which originally owned RCA.

1956 To usher in the age of "living color" NBC introduced "The Bird" -- an 11-feathered Peacock in six colors (maroon, orange, yellow, green, blue and violet) that was flashed at the beginning and end of color shows. A year later, the Peacock was animated to fan its feathers.  In 1962, a kaleidoscopic color background was introduced.

1959 With the Peacock at the start of each show, NBC unveiled a new animated symbol to run at the end. Known as "The Snake," each letter was animated to "grow" from the "N" to form a stacked, typographic logo.

1975 After two decades with the Peacock and Snake, a design firm was hired to update NBC's visual identity.  Their abstract "N" -- two trapezoids; one red, one blue -- was bold, bright and modern.  Unfortunately, it was already the logo of a small Nebraska station. The controversy was short-lived; the "N" survived.